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News IconImproMed, Inc. Acquires

Oshkosh, WI (June 27, 2007) – ImproMed, Inc., the world-leading developer and provider of business and medical management software for the veterinary industry, announces the acquisition of the web-based reminder card solution
With this acquisition, ImproMed Infinity becomes the exclusive practice management software company to offer the Pet Picture Postcard interface allowing ImproMed veterinarians to send photo-quality images of a customer’s specified pet as their reminder.
“We were impressed with’s ability to provide a powerful reminder card solution for veterinary hospitals to contact their customers,” said ImproMed President Ronald Detjen. “This fantastic acquisition for ImproMed gives our customers the ability to save money and increase their hospital’s compliance level.”
Through the years, veterinarians have discovered their most effective marketing methodology has been direct mail. However, this methodology has required veterinarians to achieve numerous touches before action was taken. With Pet Picture Postcard interface, their reminder compliance rapidly increases because a reminder card with images of their customer’s pets does not get thrown away and is not considered “junk mail.” It is a truly effective reminder.
“In the past we sent reminders twice a month but with’s easy-to-use site, we are now sending reminders daily,” said Dr. Claude Grosjean from Olde Towne Animal Hospital in Southampton, NY. “Using pet images on our patient reminder cards increased our compliance immediately. I hear daily ‘I hung my card on the refrigerator’ or ‘My reminder card was so cute!’ from my customers, and I know that’s customer satisfaction.”
Although the acquisition of by ImproMed, Inc. provides the exclusive Pet Picture Postcard interface to Infinity customers, veterinary professionals everywhere can use the Web site to send powerful, high-quality reminder cards in combination with any practice management software.
Developed in 2003, is a Web site designed for veterinary professionals to create inexpensive, individualized, highly successful reminder cards online to solicit new customers or to send reminders to current customers.

About ImproMed, Inc.
Since its inception in 1979, ImproMed’s continuing mission has been to provide veterinarians with the best software and knowledge management solutions by carefully monitoring changes in the veterinary medicine field and implementing program suggestions from their clients.

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