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Issue: 69 - Sep 15, 2014
Henry Schein Rapport
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Contributors
Animal Arts
blue prints Veterinary Marketing Group
CareCredit
Dr Sally Foote
Dr. Phil Zeltzman1
Joe Dysart
LifeLearn Inc.
Mavourneen LLC/MBF Communications
old eConverse Social Media Consulting Inc
Robert Malinowski, DVM, MA
Shamrock Direct Media
Snowgoose Veterinary Management Consulting

New Ideas for Noise Control in Animal Hospitals

By: Heather E. Lewis, AIA, NCARB
Animal Arts

Designers and architects have been talking about noise control in animal hospitals for a long time. And yet, most hospitals are still loud and clattery instead of tranquil, peaceful spaces to care for and heal the animals we love ...

The Value of Having a Brand Not Just a Practice: Part 1

By: Linda Kaplan, MHA, Vice President
blue prints Veterinary Marketing Group

Branding is one of the most important aspects of any business, large or small, retail or B2B (business to business). But what exactly does "branding" mean? How does it affect a small business like yours? And what are the most important things you should consider as you build and manage your brand ...

Dealing with Behavior Issues –How to Start a Fight With a Client With Just 1 Sentence

By: Louise S. Dunn
Snowgoose Veterinary Management Consulting

If you have ever attended a conference session on client service then you expect the material to be about what you should be doing to deliver great client service in your practice. The trouble is, all those ideas sound good at the seminar but just never seem to be implemented once you are back at work and being called to the front desk to settle a dispute with an irate client ...

How to Make Staff Meetings Fun and Productive

By: Dr. Phil Zeltzman
Dr. Phil Zeltzman1

Meetings are an expensive endeavor – well beyond the cost of a bunch of sandwiches and carbonated liquid calories. You also need to factor in the cost of all staff members present on the clock. We share tips to make meetings fun and productive again... with the help of Google’s CEO.

Facebook's Free Ride Is Over

By: Joe Dysart
Joe Dysart

Free advertising on the network virtually disappears

Social Media Content Idea Generator

By: Martha D. Jack
old eConverse Social Media Consulting Inc

Even if you have an extremely well-organized, managed and active social media presence, there are still times when you cannot think of a great content idea or don’t have the time in your busy day to think of something. Or you may find yourself in a social media rut, constantly creating the same type of post ...

How to Write Email Your Client Will ACTUALLY Read

By: Karen Karnis, Content Writer at LifeLearn.
LifeLearn Inc.

If your clients are anything like you, they are trying their best to filter through a deluge of email every day, often deleting some without reading them. Your challenge is to create emails that your clients will open ...

10 Ways to Bring Positive Change to Your Veterinary Practice

By: CareCredit
CareCredit

Boost your practice’s energy and share the good vibes with clients.

Turn the Tables: Have Employees Evaluate the Business

By: Maureen Blaney Flietner
Mavourneen LLC/MBF Communications

Businesses spend time and money trying to learn more about and from their clients and potential clients. But they may spend little time learning about and from their employees ...

Email Marketing... for Veterinarians?

By: Michael LoSasso
Shamrock Direct Media

Marketing is one of those business concepts that veterinarians seem to shy away from, probably a result in our lack of business education. As small business owners (that is what we are, after all), we owe it to ourselves to learn more about running (and just as importantly, promoting) our businesses ...

Wearable Tech – Your Watch is about to Get a Lot Smarter

By: Robert Malinowski, DVM, MA
Robert Malinowski, DVM, MA

These days, it’s difficult to find someone without a smartphone clutched in their hands. In the span of less than a decade, it’s become the device that you can’t live without, your essential link to everything in the world ...

A Butterfly Was born at my Dad's Funeral

By: Dr. Sally J Foote DVM CABC-IAABC
Dr Sally Foote

June 10, 2014 my father John Foote passed away peacefully at his home in Jarman Center Senior living, surrounded not only by his immediate family, but also a terrarium full of butterflies that lived with him in his final days ...