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Issue: 58 - Oct 15, 2013
Henry Schein Rapport
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Contributors
Accelerated Payment Technologies
ALD Veterinary Consulting, LLC
Dana Durrance, M.A.
Dr. Phil Zeltzman1
IDEXX
Marsha L. Heinke, CPA, Inc
Patty Khuly VMD MBA
Ruth E. Thaler-Carter
VetBooth.com
Veterinary Best Practice

Veterinary Practice Tax Planning: The Basics

By: Matt S. Nolan
Marsha L. Heinke, CPA, Inc

Tax planning is a lot like a summer road trip, both require that you plot a course and both have many stops along the way. For starters, map your course based on the practice’s tax reporting methodology: cash or accrual.

5 Easy Ways to Engage Clients

By: Amanda L. Donnelly, DVM, MBA
ALD Veterinary Consulting, LLC

Do you feel like you really know and understand your clients? When was the last time you heard a great story from a client? Do you know about your clients' interests and passions? If you haven't heard a great story this week and you don't know something unique or personal about all your clients, it's time to focus on client engagement!

2nd Annual Virtual Trade Show!

By: VetBooth
VetBooth.com

Henry Schein is excited to announce the 2nd Annual Virtual Trade Show at www.vetbooth.com on 11/12 AND 11/13/2013!

Fall Marketing Campaigns Can Focus on Upcoming Holidays

By: Ruth E. Thaler-Carter
Ruth E. Thaler-Carter

The best way to fall into a fall marketing campaign is to use this season to think beyond those bright autumn colors and toward the coming holidays. There’s a reason stores feature things like Christmas decorations even before Halloween – people do start thinking about who gets presents and how they’ll spend their holiday budgets as early as October (sometimes even September).

Gifts You Want to Return

By: Dana L Durrance, MA
Dana Durrance, M.A.

In your jobs as veterinary professionals, how many of you have ever heard the notion that death is a gift? Sound kind of crazy doesn’t it? I mean, here you are…. doing everything in your power to keep your patients from dying, and then suddenly, when they finally do die…you are to think of this as a gift. Some gift huh? Yea right…the type of gift you wish you would return.

Are you Part of a Secret Society of Successful People?

By: Phil Zeltzman, DVM, DACVS, CVJ
Dr. Phil Zeltzman1

Did you know that by joining a secret society, you can boost your progress, reach your goals faster, do better and greater things with your life? Moreover, this applies to your professional as well as your personal life!

How to Handle Online Advice Seekers … In a Traditional Practice

By: Patty Khuly VMD MBA
Patty Khuly VMD MBA

We all hate it. Whether our lives as veterinarians or veterinary staff are spent wholly engaged in a clinical setting or, as mine does, it strays occasionally into the murky ether-world of the Internet, online veterinary advice seekers have a way of annoying us. Those corner-cutting, freebie-seeking, information-indiscriminate would-be veterinary clients are not our friends … or are they?

When Discounting Works and When it Hurts

By: Jan Miller
Veterinary Best Practice

Discounting in veterinary medicine has been so commonplace that I doubt practice owners and managers even give it much thought anymore. It’s just a technique allegedly to bring in more clients and improve a poor financial situation or the prospect of one ...

XCheck - Electronic Check Payments For The Future Of Your Business

By: Accelerated Payment Technologies
Accelerated Payment Technologies

As a business owner there’s a lot to keep up with. Not only do you need to do what you do and do it well, you also face the task of making decisions for how to best run your business, improve the customer experience, and maximize profit. Decisions about how to accept payments inform the critical moment when a satisfied customer experience transforms into revenue ...

Selling the Value of Diagnostics

By: Wendy S. Myers
IDEXX

Since 2007, Ellie has taken NSAIDs to manage her arthritis following two knee surgeries. The 11-year-old Labrador retriever gets drug-monitoring tests every six months. When Dr. Peter Brown of Chuckanut Valley Veterinary Clinic in Burlington, Wash., reviewed Ellie’s latest results, he used IDEXX’s VetConnect® PLUS to see trends over time ...