ImproMed, LLC. Logo
Issue: 67 - Jul 15, 2014
5 Digital Tools to Enhance Your Web Site
By: CareCredit

People are turning to websites and social media forums for insights and answers to healthcare questions, including care for their pets. They're also using online and mobile devices to shop for products and services. That's why many successful veterinary practices not only have a website but they also have visual content on their site making it more user- friendly for current and potential clients.

Help your website work as efficiently as you do.

Enhancing your website doesn't have to be complicated or time-consuming. Add these elements to help increase traffic and engagement:

1. Banners and Buttons

They say a picture's worth a thousand words, but a visual link is more valuable. That's why it's such a good idea to place banners and buttons throughout your website pages. CareCredit provides a variety of buttons and banners in different styles and sizes, both static and animated.






2. Videos

More veterinary hospitals are using short online videos to quickly educate their busy, on-the-go clientele. Videos on landing pages are a great way to quickly build awareness about a specific topic or service. A new video from CareCredit, which can easily be uploaded to your practice website, explains the benefits of the CareCredit credit card so clients are more prepared to follow through with the care their pet needs.




3. Payment Calculator

With CareCredit's easy-to-access payment calculator, clients can instantly estimate monthly payments right from your practice website, and see how pet care can fit into their monthly budget. That can make a big difference for a pet's care because 40 percent of cardholders surveyed said they would have postponed a procedure if CareCredit had not been available.1




4. Custom Apply Link

Nearly every hour, more than 500 clients who are looking for financing to help pay for the care they want apply for the CareCredit credit card.1 When you add  a customized application link to your practice website, your clients link directly to CareCredit's Application and get a credit decision almost instantly.



5. Facebook and Twitter

More and more people are turning to social media to gather information. More importantly, it’s a great way for you to communicate with current and potential clients. Create a post on Facebook about preventive care, or a tweet on Twitter asking your followers what their pet’s favorite toy is. The key is to be engaging and informative. If you have trouble thinking of things to post and tweet about, CareCredit can help with that too.

CareCredit has ready-to-go posts and tweets to help you communicate your best pet care.




Start attracting more clients to your website.

All five of these helpful digital tools are included in the CareCredit Advertising Tool Kit, which is free to veterinary practices that are enrolled with CareCredit. A Practice Development Team is also available to answer questions, provide advice, and can even help to train staff.

The key is to make the most of your practice website with cost-effective enhancements so visitors to your site have even more reasons to choose your practice. Just a few hours a week can have a positive impact. The idea is to make sure your website is working as efficiently as possible, so you have more time to practice your passion for the best pet care.

This article is compliments of CareCredit. The content is subject to change without notice and offered for informational use only.  You are urged to consult with your individual advisors with respect to any professional advice presented.  Your receipt of this material constitutes your acceptance of these terms and conditions. For more information about CareCredit visit

Already enrolled? Get help accessing CareCredit tools today at 800-859-9975, option 1, then 6.

Not yet enrolled? Call 800-246-6484 to get started with CareCredit.

1. Cardholder Engagement Study, Q4 2013, conducted for CareCredit by Chadwick Martin Bailey.