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Issue: 64 - Apr 15, 2014
4 Must Have Tools You Need to Get Noticed Online
By: LifeLearn, Inc.
LifeLearn Inc.

You know pet owners are turning to the Internet to search for veterinarians, but how do you get them to notice your practice instead of all of the other practices in town? It’s about making it easy for them to find you, giving them the info they need and then showing them how you’re different…and these are 4 of the most effective tools to help you do this:

1. Mobile-ready website – get noticed on any device

Having any ol’ website doesn’t cut it anymore. Today’s pet owners are mobile-savvy and rely on their phones and tablets to search for the info they need while they’re on the go. Did you know that 47% of consumers use smartphones and tablets to access local services, including pet care? 

Without responsive design technology, your website won’t adjust to different screen sizes. This means the text on your pages may be too small to read, pictures may not display properly and you could be making it really hard for pet owners to find out how to contact you from their mobile device. Or worse, they may feel like your website is out of touch with modern technology and then infer that practice is not up to speed with the latest veterinary technologies – definitely not the impression you want to make.

Responsive websites rearrange all of the elements on your page to fit properly on any screen. Your website visitors will see your website the way you actually want them to see it. They’ll have a much better experience and a positive online experience is the first step toward contacting you for an appointment.

2. Facebook – get noticed where pet owners spend their time
Why wait for prospects to search for you on Google? Facebook can work wonders for your veterinary practice by helping you get in front of prospects as your existing clients and fans share and like posts from your page. You’ll get noticed before these prospects are even thinking of searching for a vet, and when it’s time to search they’ll remember their friend’s vet that kept posting those interesting articles and funny pet memes.

TIP: Make your posts as local as they can be. Use a hashtag before your town’s name (e.g. #Seattle) from time to time, as Facebook is a terrific search engine in its own right. It has a built-in search bar that will pick up on your local keywords and it can even help you show up higher in Google and Bing results when someone is searching for pet care in your community. When you comment about your community, your existing followers will also appreciate the local flavor.

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3. Blogging – get noticed as a great resource

The Internet gives people the opportunity…scratch that…the expectation that they can and should have access to the information they need. Today’s pet owners are looking for a veterinarian they can relate to and fully trust to care for their pets. Blogging is a quick, easy and great way to show your personality and expertise to new and existing clients and to earn their trust.

Oh, and it’s also phenomenal for your website’s search engine optimization (SEO). Google, and other major search engines, loves to see activity on websites and they’ll rank pages higher in search results when content is kept up to date. Keeping a blog on your website not only gives pet owners content they can use and share, but it’s an easy way to make sure you’re adding fresh new content to your website so Google gives you a boost and helps you bring in more traffic.

Videos also have a 41% higher click through rate in search results than plain text results. Better yet, visitors that watch product videos are 85% more likely to buy than visitors who do not. Imagine how this can work in your favor and encourage pet owners to contact you for a visit. Download our Veterinary Video Wellness Special Report.

4.  Video – get noticed and get contacted
Video is wildly popular with pet owners… and it’s going to keep growing. In fact, video now accounts for 51% of all Internet traffic and is expected to hit 90% by 2015. That’s why Google and other search engines favor videos, because it’s the kind of content people LOVE, and that’s why video is 53x more likely to appear in a front-page Google result.

  1. Get your videos to rank higher in search engine results by creating search-friendly titles for your videos, inviting video descriptions and relevant tags – use real words people would use in Google to find veterinary care in your local area. Local is key, so make sure to include the name of your town, city or region.

Make your online efforts pay off. Use these tools to cater to the needs of your audience so you can get noticed online and encourage more prospects to contact you.

About LifeLearn

LifeLearn’s mission is to deliver innovative education and communication solutions to the life sciences community through the application of modern technology. Our vision is to enrich the health and welfare of humans and animals around the world through communication, education and collaboration. We help veterinarians attract more business, build customer loyalty and improve compliance.

We love that we do and we consider it a great privilege to help clients like you with your digital marketing, education and communication needs. Get to know our story and see what we’ve been up to for the last 20 years in our 20th anniversary timeline.