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Issue: 59 - Nov 15, 2013
Keeping the Season Bright
By: Kristel Ewald, Marketing Specialist

It’s the Most Wonderful Time of the Year, although a popular holiday song, it’s not necessarily how all practices are feeling about the holiday season.  With extra spending and tighter budgets, it’s all too common for clients to postpone the healthcare of their pets.  Maintaining a full schedule throughout the holiday season may seem grim however it can be done with effective client communication. 

Information is the key to helping your clients understand the importance of routine healthcare for their pets.  Before you can effectively communicate with your clients, you need to understand what your clients are thinking.  Many pet owners are unaware of the serious medical issues that can arise when they choose to forego routine health exams. As a veterinarian, it is your responsibility to educate your clients about the importance of keeping their pet’s healthcare up to date. 

Reminder cards are one of the most effective ways to boost compliance and increase business at your practice. Sending first, second and past due reminders is a great way to keep your clients from forgetting to schedule their pet’s appointment.  Besides reminding, these cards can also be used to educate your clients.  Making your clients aware of the risks associated with foregoing routine healthcare will help them make an informed decision when it comes time to schedule an appointment. 

Along with reminder cards, direct mailings to local residents are a great way to drive repeat business and attract new customers.  Using a mailing list will allow you to target specific people, such as pet owners within your area.  Services such as VetPressOnline can assist you with this marketing task.  Promoting your practice to residents who need your services is a surefire way to drive results. 

Tis the Season to be Jolly and what better way to spread the cheer than with a holiday card.  Holiday cards are a fun and easy way to show your clients your appreciation for their loyalty all while bringing them back for important patient care at your practice.  It’s important to remember your customers during the holiday season and like the saying goes, a simple gesture goes a long way.  VetPressOnline* can assist you with your holiday cards as well.  With VetPressOnline’s extensive holiday gallery, combined with the help of their graphic artist and marketing consultant, you are bound to send a holiday card your clients won’t forget.

Reaching out to your customers in multiple ways is important to keeping your schedule full this holiday season.  Informing your clients about the importance of routine healthcare will help to ensure they schedule an appointment for their pet rather than postponing it.  Communicating with your clients both effectively and frequently will help to keep your schedule and holiday season bright this year.

*VetPressOnline is an easy-to-use, web based service designed to help you create an effective mailing that will produce big results.  The service provides the tools and the guidance needed to use direct mail effectively and affordably.  For more information regarding VetPressOnline postcards call (866) 212-2502 or visit us on the web at