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Issue: 38 - Feb 15, 2012
Basic Leadership Skills for Managers
By: Jan Miller
Veterinary Best Practice
One of the troubling tendencies I have observed among veterinary practice owners is the propensity to appoint an employee as manager based solely on the fact that they have performed well in their current position as a tech or receptionist. This is almost always done at a time of growth for the practice or when the current manager has left and a replacement is needed right away or a time when there is unrest among staff and you, as the practice owner, have decided that you cannot or won’t deal with the problems any longer. Wow, aren’t these examples of when you need leadership skills the most?
 
If you are not familiar with The Peter Principle, here is the definition: "in a hierarchy every employee tends to rise to his level of incompetence", meaning that employees tend to be promoted until they reach a position in which they cannot work competently.
 
This might sound harsh, but doesn’t it sound familiar? And doesn’t it also sound cruel? How many times have you promoted from within and expected someone with no management experience to fill a managerial role and be successful? Are you honestly surprised when they fail?
 
My issue is not with promoting from within. My issue is the leap from a front line position to a management position where the scope of expectations far exceeds the skill set of the individual. Where there is no formal training program in place and no mentor available. The name itself is often times daunting: Practice Manager.
 
I advocate baby steps when promoting from within; instead of Practice Manager, how about Client Services Lead or Patient Care Lead? Not just a title change but also a change in expectations?
 
What does this all have to do with leadership skills? Leadership skills are necessary for any person in a leadership position to be successful. Too often when one of the staff is promoted, what is expected of them are business skills and not leadership skills. Business skills include activities like staff scheduling, data entry into QuickBooks, inventory management, payroll, budgeting, etc.
 
Leadership skills include:
1. Goal setting
2. Communication
3. Trust
4. Accountability
5. Recognition
 
These are the soft skills that, when mastered, make an individual an effective leader. Anybody can learn basic business tasks like the ones mentioned above. Not everybody can master leadership skills. And yet, it’s the leadership skills that truly drive the bottom line. How?
Satisfied employees = low turnover and higher productivity Goal Setting Communication Trust
Let’s consider some fundamental truths about what people need when it comes to job satisfaction. Is it money? Ironically, if a person believes they are paid fairly, money is never at the top of the list of job satisfiers. Remember Maslow’s Hierarch of Needs?
 

 
The importance of goal setting is to establish how each individual’s daily activities contribute to the mission of the company. Everybody wants to feel like they are contributing to the big picture, that they belong to the team. If a person believes that what they do has no relevance, how can you expect them to be motivated?

Communicate
to each of your staff how what they do is important and necessary to the continuum of care you provide; why it’s important to the care of each patient that the chart is up to date and all of the reminders are entered correctly; why reminder calls are a matter of care and not a matter of money; why clean kennels are necessary and on and on. If you haven’t communicated your standards of care and how each employee contributes to, or detracts, from them you have missed an enormous opportunity to build a high functioning team. It’s the front office that is most often forgotten when it comes to communicating to them their value to the continuum of care. Remember, your people are your brand. Who do your clients interact with the most?

 
Why is trust important? It’s simple. We all work better for people we trust and respect. Trust that you will give employees the information they need to do their job, trust that you will not share a confidence or engage in gossip, trust that everyone will be treated fairly, and trust that they will not be ridiculed when they acknowledge a mistake. Have you ever had a situation where a mistake was made and nobody fessed up to doing it? Perhaps it was something where it was obvious that more training was needed but you didn’t know who needed the training? Or what about a piece of equipment that breaks and nobody tells you about it and you are left to discover the problem the next time you need the equipment for a patient? Everybody makes mistakes, it’s how we handle them that’s important. If people believe their job is in jeopardy if they make a mistake or if they don’t trust their manager, you will always have an environment where no one is accountable.
 
An environment of accountability is about equilibrium. An effective leader must develop the ability to not only identify failures in performances but, more importantly, the successes. People are successful when they have been given proper instructions, clear communication about how they contribute to the business and receive regular and timely feedback….especially positive feedback.
 
Someone once said: “The worst mistake a boss can make is not to say ‘Well done’ ”.
 
Developing and cultivating strong leadership skills, those soft skills, will improve your bottom line much faster than just about anything else you do. A strong leader will decrease employee turnover and improve productivity by clearly communicating expectations, holding people accountable and providing feedback and recognition.